Social Media

  • Platform Strategy

    • Instagram — Focus on vibrant visuals: coral frags, behind-the-scenes of your grow-out, shipping prep, color transitions in tanks. Since reef imagery is super visual, Instagram is a natural fit.

    • Facebook — Great for community building, sharing longer posts, linking to your store, running promotions or live events.

    • TikTok / Reels — Short, engaging videos: time-lapses of coral growth, unpacking new shipments, quick “coral care tip” clips. Visual and dynamic.

    • YouTube or a blog section — For in-depth tutorials, tank tours, care guides. This supports authority and trust.

    📆 Content Themes & Posting Ideas

    Here are themes you can cycle through:

    • Product Showcase: “New arrivals”, “Featured frag”, “Behind the light” showing coral in full color.

    • Care & Education: “How to acclimate new coral”, “Powerheads vs flow for zoanthids”, “What causes bleaching and how we avoid it”. Educational posts build trust and position you as an expert.

    • Behind-the-Scenes: Growing tanks, fragging process, packing orders, your workspace. Makes your brand more relatable.

    • Customer Spotlights: Share photos or videos from customers showing the coral in their tanks (with their permission). Builds community and user-generated content.

    • Promotions & Exclusives: “Drop only available for 24 hours”, “First-look for followers”, “Hashtag contest: show us your tank, win a frag”.

    • Story/Short Forms: Use Instagram Stories / TikTok for quick updates: “What I’m doing right now”, “Frag landing live”, “Quick tip”.

    • Live Streams / Q&A: Set a regular time (“Frag Friday Live”) to chat, show new stock, answer questions in real-time.

    🎯 Tone & Branding

    • Friendly, passionate, knowledgeable — you’re fellow reef-keepers, not just a store.

    • Visual brand consistency: use your logo, store colours, similar filter look, so people recognise your posts.

    • Avoid over-selling in every post. Mix value + visuals + story rather than “buy now” all the time. (This is emphasized in social-marketing-for-hobby-shops advice.) 

    • Encourage interaction: ask questions (“What’s the next frag you’re hunting?”, “Have you tried this light combo?”), reply to comments and direct messages promptly.

    🕒 Posting Frequency (Starter)

    • Instagram feed: ~3-5 times per week

    • Instagram Stories / TikTok: daily or near-daily short content

    • Facebook: 2-3 times per week, plus occasional live or update posts

    • Longer form YouTube/blog: once every 2–4 weeks (as time allows)

    Quality is better than quantity — better to post fewer high-quality, on-brand posts than many mediocre ones.

    📊 Measuring & Adjusting

    • Track which posts get most likes/comments/shares, then make more of those types.

    • Use platform insights (Instagram Insights, Facebook Page Analytics) to see when your audience is online, which content they react to.

    • Adjust: change posting times, formats (image vs video), themes based on what works.

    • Set simple goals: e.g., grow Instagram followers by 10% in 3 months; increase story views; drive traffic from socials to your store.

    🔗 Hashtags, Keywords & Engagement

    • Use relevant hashtags: e.g., #reefkeeping, #coralfrag, #saltwateraquarium, #reefaquarium, #zoanthid, #chalicecoral.

    • Create a unique branded hashtag: e.g., #PolypParadiseReefs or #PolypParadiseFragDrop. Encourages user posts.

    • Engage with other reef accounts: comment on popular reef posts, join reef groups, follow fellow hobbyists—build your community.

    • Encourage UGC (user-generated content): ask customers to tag you when they get their frag, and feature their setups on your page. That builds social proof